Background

Genvalence started off as a licenced animal supplier to the Malaysian government in the 1970s. Diversifying into other products, trade has soon became the mainstream of the company based on businesses to businesses (B2B) model. Moving on with the new identity, "Genvalence" offers semi-complete and finished products originating from the South East Asia and the Oriental regions. Stationed and working closely with local manufacturers and mills in various countries, Genvalence is well positioned to provide Asian products at reasonable cost.

Genvalence Identity

Genvalence is derived from two words, “genesis”, implying the beginning and “valence”, which comes from the scientific term, “valency”. Valency dictates chemical reactions and the bonding strength which holds material together. Incidentally, covalence is also the name given to the strongest bond in the world, those that is found in diamonds. Together Genvalence is an endless effort which describes a toast towards strong working partnership.